Birla Super one of India’s leading cement manufacturers conducted a product training programme for our Store Managers on 20th April 2018 at our Head Office. It was a good knowledge enhancing session for managers to understand the complete manufacturing cycle of cement. The raw materials that are used and the complete process and stages that are involved in making the cement. The managers interacted with the Birla Super team and exchanged the various queries they face while communicating with the customers. The strengths and the features of the product were explained which in turn will help our managers to better explain the product to the customers. Cement being the most important element in the construction segment is very important for the customer to make the right choice and with this product knowledge given by Birla Super team will definitely help our managers to suggest the best cement to the customers.